Sustainable Product Development or Marketing Hype? (Paperback)

This study explores consumer's attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green consumables. 'The possibility that sustainable development may not actually be achievable in any practical sense does not, however, make it any less important' (Walker, 2006). Even if this is true huge steps forward in sustainability can be made within the bathroom industry.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	October 2010
First published:	October 2010
Authors:	Tom Page • Gisli Thorsteinsson • Page Tom
Dimensions:	229 x 152 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	84
ISBN-13:	978-3-8433-6637-3
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Architecture > Interior design
LSN:	3-8433-6637-3
Barcode:	9783843366373

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