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Writing on the Wall - The Intriguing History of Social Media, from Ancient Rome to the Present Day (Paperback)
Loot Price: R407
Discovery Miles 4 070
You Save: R43
(10%)
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Writing on the Wall - The Intriguing History of Social Media, from Ancient Rome to the Present Day (Paperback)
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List price R450
Loot Price R407
Discovery Miles 4 070
You Save R43 (10%)
Expected to ship within 9 - 17 working days
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Social media is anything but a new phenomenon. From the papyrus
letters that Cicero and other Roman statesmen used to exchange
news, to the hand-printed tracts of the Reformation and the
pamphlets that spread propaganda during the American and French
revolutions, the ways people shared information with their peers in
the past are echoed in the present. After decades of newspapers,
radio, and television dominating in dissemination of information,
the Internet has spawned a reemergence of social media as a
powerful new way for individuals to share information with their
friends, driving public discourse in new ways.Standage reminds us
how historical social networks have much in common with modern
social media. The Catholic Church's dilemmas in responding to
Martin Luther's attacks are similar to those of today's large
institutions in responding to criticism on the Internet, for
example, and seventeenth-century complaints about the distractions
of coffeehouses mirror modern concerns about social media. Invoking
figures from Thomas Paine to Vinton Cerf, co-inventor of the
Internet, Standage explores themes that have long been debated,
from the tension between freedom of expression and censorship to
social media's role in spurring innovation and fomenting
revolution. "Writing on the Wall" draws on history to cast
provocative new light on today's social media and encourages debate
and discussion about how we'll communicate in the future.
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