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The Life of Russian Business - (Re)cognizing, (Re)activating and (Re)configuring Institutions (Paperback)
Loot Price: R1,568
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The Life of Russian Business - (Re)cognizing, (Re)activating and (Re)configuring Institutions (Paperback)
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The mainstream perception of Russian business today is framed by
images of wild capitalism and a Dutch-diseased resource-dependent
economy with poorly functioning rules and institutions. Despite the
continued relevance of these issues in the current environment,
readers of this book will discover that business in Russia has
undergone a remarkable transformation. Important characteristics of
the contemporary Russian business climate include the rise of a new
generation of Russian business leaders and entrepreneurs, a variety
of innovative and adaptive business strategies developed to respond
to the increasingly VUCA world, a confident middle class with
significant purchasing power, as well as a surprising level of
integration in the world economy, including increasingly with China
and its Belt and Road Initiative (BRI). These evolving developments
have received little attention from researchers and practitioners.
This book has been written by Russian experts and thought leaders
to address this knowledge gap. The five sections provide a diverse
but integrated set of opinion pieces, analyses and cases about
Russian business covering markets and macro perspectives, strategy
and governance, innovation and entrepreneurship,
internationalization and leadership. The aim is to overcome
preconceptions by illustrating the underreported and multifaceted
nature of the life of Russian business and take the reader closer
to what is really happening on the ground. The book contains more
than 50 contributions from 54 authors representing opinion leaders
in Russia and abroad including prominent academics and businessmen.
The Life of Russian Business is aimed at practitioners,
policy-makers and educators, as well as those generally interested
in Russia. By disseminating state-of-the-art insights on Russian
decision-makers and institutions, the book ultimately delivers a
well informed and balanced guide for those wishing to participate
in Russia's economy.
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