The 7 Secrets of Creative Radio Advertising (Paperback)

Tony Hertz

(sign in to rate)

Loot Price R565 Discovery Miles 5 650

Expected to ship within 10 - 15 working days

Description
Details
Customer Reviews

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren't actually Secrets. Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway Because it will make you want to sit down and write a great radio ad

General

Imprint:	Panoma Press
Country of origin:	United Kingdom
Release date:	July 2013
First published:	July 2013
Authors:	Tony Hertz
Dimensions:	203 x 127 x 12mm (L x W x T)
Format:	Paperback
Pages:	176
ISBN-13:	978-1-908746-65-8
Categories:	Books > Arts & Architecture > Performing arts > Radio Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > Language & Literature > Literature: texts > Drama texts, plays > From 1900 > Radio scripts Promotions
LSN:	1-908746-65-3
Barcode:	9781908746658