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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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The 7 Secrets of Creative Radio Advertising (Paperback)
Loot Price: R522
Discovery Miles 5 220
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The 7 Secrets of Creative Radio Advertising (Paperback)
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Loot Price R522
Discovery Miles 5 220
Expected to ship within 10 - 15 working days
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Why you should read this book: because it's full of wisdom,
experiences, examples and entertaining stories drawn from Tony
Hertz's 40 years' beyond-all reason passion for radio advertising.
Including links to 25 of the best radio spots you've ever heard.
Because in today's visual/digital /online/mobile/social
media/branded content consumed advertising business, radio remains
a powerful and relevant way to reach millions of consumers all over
the world. And Tony Hertz is uniquely qualified to give it the
creative attention it deserves. Because whatever your role in the
advertising process, the 7 Secrets will actually show you how to
make better radio commercials. Even if 6 of them aren't actually
Secrets. Because if you've ever been in one of Tony's radio
workshops, seminars or presentations, this is the book you would
have bought afterwards anyway Because it will make you want to sit
down and write a great radio ad
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