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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Hardcover, 2nd edition)
Loot Price: R4,992
Discovery Miles 49 920
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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Hardcover, 2nd edition)
Series: Events Management
Expected to ship within 12 - 17 working days
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Marketing Destinations and Venues for Conferences, Conventions and
Business Events introduces students to key areas of marketing and
promotion that are essential if destinations are to compete
successfully in the rapidly expanding global business event sector.
It achieves this by looking at issues surrounding business event
marketing, strategic planning, destination and venue selling
strategies and future challenges. The 2nd Edition has also been
updated to include: New content on: destination marketing
organisations' and venues' use of technology, use and impact of
social media, sponsorship and partnership issues, economic changes
as well as their responses to demand for sustainable meetings
locations Updated and new case studies on growth areas and emerging
markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and
South America, but also to include material on mature markets,
destinations and venue operators A genuinely international focus in
terms of content and examples New review and discussion questions
and, where appropriate, learning outcomes New online resource
package for students and lecturers including: weblinks, power point
slides and project questions (coming soon). Accessible, global and
informative, this is essential reading for all future business
event and conference managers.
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