|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Marketing Destinations and Venues for Conferences, Conventions and Business Events (Paperback, 2nd edition)
Price: R598
Discovery Miles 5 980
|
|
|
Marketing Destinations and Venues for Conferences, Conventions and Business Events (Paperback, 2nd edition)
Series: Events Management
 (sign in to rate)
Price R598
Discovery Miles 5 980
Expected to ship within 2 - 4 working days
|
Marketing Destinations and Venues for Conferences, Conventions and
Business Events introduces students to key areas of marketing and
promotion that are essential if destinations are to compete
successfully in the rapidly expanding global business event sector.
It achieves this by looking at issues surrounding business event
marketing, strategic planning, destination and venue selling
strategies and future challenges. The 2nd Edition has also been
updated to include: New content on: destination marketing
organisations' and venues' use of technology, use and impact of
social media, sponsorship and partnership issues, economic changes
as well as their responses to demand for sustainable meetings
locations Updated and new case studies on growth areas and emerging
markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and
South America, but also to include material on mature markets,
destinations and venue operators A genuinely international focus in
terms of content and examples New review and discussion questions
and, where appropriate, learning outcomes New online resource
package for students and lecturers including: weblinks, power point
slides and project questions (coming soon). Accessible, global and
informative, this is essential reading for all future business
event and conference managers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
