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Consumption, Psychology and Practice Theories - A Hermeneutic Perspective (Hardcover)
Loot Price: R3,875
Discovery Miles 38 750
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Consumption, Psychology and Practice Theories - A Hermeneutic Perspective (Hardcover)
Series: Routledge Interpretive Marketing Research
Expected to ship within 12 - 17 working days
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Practice theories of our equipped and situated tacit construction
of participatory narrative meaning are evident in multiple
disciplines from architectural to communication study, consumer,
marketing and media research, organisational, psychological and
social insight. Their hermeneutic focus is on customarily little
reflected upon, recurrent but required, practices of embodied,
habituated knowing how-from choosing 'flaw-free' fruit in a market
to celebrating Chinese New Year Reunion Dining, caring for patients
to social media 'voice'. In ready-to-hand practices, we attend to
the purpose and not to the process, to the goal rather than its
generating. Yet familiar practices both presume and put in place
fundamental understanding. Listening to Asian and Western consumers
reflecting-not only subsequent to but also within practices-this
book considers activity emplacing core perceptions from a liminal
moment in a massive mall to health psychology research.
Institutions configure practices-in-practices cohering or
conflicting within their material horizons and space accessible to
social analysis. Practices theory construes routine as minimally
self-monitored, nonetheless considering it as being embodied
narrative. In research output, such generic 'storied' activity is
seen as (in)formed, shaped from a shifting hierarchy of 'horizons'
or perspectives-from habituated to reflective-rather than a single
seamless unfolding. Taking a communication practices route
disentangles and avoids conflating tacit and transformative
construction of identities in qualitative research. Practices
research crosses discipline. Ubiquitous media use by managers and
visitors throughout a shopping mall responds to investigating not
only with digital tracking expertise but also from an interpretive
marketing viewpoint. Visiting a practice perspective's hermeneutic
underwriting, spatio-temporal metaphorical concepts become
available and appropriate to the analysis of communication as a
process across disciplines. In repeated practices, 'horizons of
understanding' are solidified. Emphasising our understanding of a
material environment as 'equipment', practices theory enables
correlation of use and demographic variable in quantitative study
extending interpretive behavioural and haptic qualitative research.
Consumption, Psychology and Practice Theories: A Hermeneutic
Perspective addresses academics and researchers in communication
studies, marketing, psychology and social theory, as well as
university methodology courses, recognising philosophy guides a
discipline's investigative insight.
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