This text follows a series of experiential and theoretical routes
toward understanding audience use of television and the Internet.
The essence of play is explored, with a focus across cultures,
predominantly the East's consumption of television and the Internet
produced and presented by the West. Part One discusses recent work
on television audiences considering local viewers' responses to
globally circulating programmes. Part Two discusses the position of
talk shows as a media format central not only to understanding
television's development into narrowcasting, but also the
theoretical study of the Internet. The concluding hypertext shows
how media and their audience-users are converging in practice and
theory.
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