Nike (Hardcover)

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.

General

Imprint:	Greenwood Press
Country of origin:	United States
Series:	Corporations That Changed the World
Release date:	August 2010
First published:	August 2010
Authors:	Tracy Carbasho
Dimensions:	235 x 156 x 16mm (L x W x T)
Format:	Hardcover - Paper over boards
Pages:	152
ISBN-13:	978-1-59884-342-2
Categories:	Books > Business & Economics > General Promotions
LSN:	1-59884-342-7
Barcode:	9781598843422

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!