This compelling book provides a comprehensive examination of Nike,
utilizing never-before-heard interviews with top sports celebrities
and the informed perspectives of marketing gurus to explain why
Nike has ruled the sports world for more than four decades. Nike's
immortal "Just Do It" slogan is displayed at the Smithsonian
Institution in Washington, DC. The company's pioneering use of
athlete endorsements as the foundation of its marketing and its
dedication to incorporating advanced technology and materials in
its products has forever changed the world of sports. Amazingly,
what is now Nike sprang from the humblest beginnings—two runners
with a passion for improving the sport willing to sell shoes out of
their cars at track meets. This book provides a comprehensive
analysis of the company, giving readers a full appreciation of its
fascinating history and the attributes and strategies that have
helped Nike outlast its competitors. Material derived from
interviews with star athletes and marketing experts lend additional
insight into the Nike phenomenon.
General
| Imprint: |
Greenwood Press
|
| Country of origin: |
United States |
| Series: |
Corporations That Changed the World |
| Release date: |
August 2010 |
| First published: |
August 2010 |
| Authors: |
Tracy Carbasho
|
| Dimensions: |
235 x 156 x 16mm (L x W x T) |
| Format: |
Hardcover - Paper over boards
|
| Pages: |
152 |
| ISBN-13: |
978-1-59884-342-2 |
| Categories: |
Books >
Business & Economics >
General
Promotions
|
| LSN: |
1-59884-342-7 |
| Barcode: |
9781598843422 |
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