"Design for Emotion" introduces you to the why, what, when,
where and how of designing for emotion. Improve user connection,
satisfaction and loyalty by incorporating emotion and personality
into your design process. The conscious and unconscious origins of
emotions are explained, while real-world examples show how the
design you create affects the emotions of your users.
This isn t just another design theory book - it s imminently
practical. "Design for Emotion" introduces the A.C.T. Model
(Attract/Converse/Transact) a tool for helping designers create
designs that intentionally trigger emotional responses. This book
offers a way to harness emotions for improving the design of
products, interfaces and applications while also enhancing learning
and information processing. "Design for Emotion" will help your
designs grab attention and communicate your message more
powerfully, to more people.
Foreword byBJ Fogg,
Founder & Director, "Stanford Persuasive Technology Lab"
""
Creative professionals who design consumer products,
entertainment, software, websites, marketing, and communications
are beginning to appreciate the importance of evoking emotions and
personality to capture viewers attention and create satisfying
experiences." Design for Emotion"addresses the basic questions
around designing emotional experiences;"why, what, when,"
"where"and"how"do we design for emotion? With extensive real-world
examples to help illustrate how emotion and personality are
communicated through design, "Design for Emotion"isn't just another
book on design theory - it's an imminently practical guide to
applying and eliciting emotion in design. "
Design for Emotion: "
Explains the relationship between emotions and product
personalitiesDetails the most important dimensions of a product's
personalityExamines models for understanding users' relationships
with productsExplores how to intentionally design product
personalitiesProvides extensive examples from the worlds of
product, web and application designIncludes a simple and effective
model for creating more emotional designs
The book also featuresinterviews with Stephen P. Anderson,
Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner,
and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber,
Chris FryerandDamian Smith.Harness the power of emotional design to
enhance products, websites and applications while improving user
experience and increasing customer satisfaction."Design for
Emotion"will help you communicate your client's message and brand
values with the appropriate emotions and personality for their
target audience."
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