Focusing on theories of verbal symbolism, Tzvetan Todorov here
presents a history of semiotics. From an account of the semiotic
doctrines embodied in the works of classical rhetoric to an
exploration of representative modern concepts of the symbol found
in ethnology, psychoanalysis, linguistics, and poetics, Todorov
examines the rich tradition of sign theory. In the course of his
discussion Todorov treats the works of such writers as Aristotle,
Cicero, Quintilian, Augustine, Condillac, Lessing, Diderot, Goethe,
Novalis, the Schlegel brothers, Levy-Bruhl, Freud, Saussure, and
Jakobson.
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