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The First Book of Fashion - The Book of Clothes of Matthaeus and Veit Konrad Schwarz of Augsburg (Paperback)
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The First Book of Fashion - The Book of Clothes of Matthaeus and Veit Konrad Schwarz of Augsburg (Paperback)
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"Quite simply the most fascinating record of a '[fashion] victim'
one could hope for." The Spectator This captivating study
reproduces arguably the most extraordinary primary source documents
in fashion history. Providing a revealing window onto the
Renaissance, it chronicles how style-conscious accountant Matthaus
Schwarz and his son Veit Konrad experienced life through clothes,
and climbed the social ladder through fastidious management of
self-image. These bourgeois dandies' agenda resonates as powerfully
today as it did in the 16th century: one has to dress to impress,
and dress to impress they did. The Schwarzes recorded their
sartorial triumphs as well as failures in life in a series of
portraits by illuminists over 60 years, which have been
comprehensively reproduced in full color for the first time. These
exquisite illustrations are accompanied by the Schwarzes'
fashion-focussed yet at times deeply personal captions, which
render the pair the world's first fashion bloggers and pioneers of
everyday portraiture. The First Book of Fashion demonstrates how
dress - seemingly both ephemeral and trivial - is a potent tool in
the right hands. Beyond this, it colorfully recaptures the
experience of Renaissance life and reveals the importance of
clothing to the aesthetics and everyday culture of the period.
Historians Ulinka Rublack's and Maria Hayward's insightful
commentaries create an unparalleled portrait of 16th-century dress
that is both strikingly modern and thorough in its description of a
true Renaissance fashionista's wardrobe. This first English
translation also includes a bespoke pattern by TONY award-winning
costume designer and dress historian Jenny Tiramani, from which
readers can recreate one of Schwarz's most elaborate and
politically significant outfits.
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