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The Entrepreneurial Self - Fabricating a New Type of Subject (Paperback)
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The Entrepreneurial Self - Fabricating a New Type of Subject (Paperback)
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"This is a book about who we are today, and how we have become who
we are. It is about the engineers of the modern soul, the
entrepreneurial self. It is essential reading for all those who
care about the incessant demands placed on us to become more than
we are, to become entrepreneurs of our selves, to maximise and
optimise our capacities in ways that align personal identity and
political responsibility." - Professor Peter Miller, London School
of Economics & Political Science Ulrich Broeckling claims that
the imperative to act like an entrepreneur has turned ubiquitous.
In Western society there is a drive to orient your thinking and
behaviour on the objective of market success which dictates the
private and professional spheres. Life is now ruled by competition
for power, money, fitness, and youth. The self is driven to
constantly improve, change and adapt to a society only capable of
producing winners and losers. The Entrepreneurial Self explores the
series of juxtapositions within the self, created by this call for
entrepreneurship. Whereas it can expose unknown potential, it also
leads to over-challenging. It may strengthen self-confidence but it
also exacerbates the feeling of powerlessness. It may set free
creativity but it also generates unbounded anger. Competition is
driven by the promise that only the capable will reap success, but
no amount of effort can remove the risk of failure. The individual
has no choice but to balance out the contradiction between the hope
of rising and the fear of decline. Ulrich Broeckling is Professor
of Cultural Sociology at the Albert-Ludwigs-University Freiburg,
Germany.
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