Corporate property is routinely identified as the second biggest
cost within a business organization after staff. Effective
management of such a major asset requires a fundamental
understanding of both the operation of the property markets and the
operational requirements of the business occupier.
This primer on strategic property management focuses on how
property held as a corporate asset can be used to add value to the
primary business activity of an organization. Rather than separate
the needs of the business form the management of the business
estate, the aim of Corporate Property Management is to enable the
reader to directly support the primary business function through
strategic management of corporate property, thereby adding value to
the business as a whole.
The book introduces a generic framework designed to assist in the
analysis of any corporate property portfolio, working as a
practical aid to decision making. The book is structured around
this framework, providing a detailed review of its application and
uses. This is then developed further through extensive use of five
in-depth case studies that covers a wide variety of property types
and property users - Borders bookshops; Cancer Research high street
shops; The Youth Hostel Association; Clifford Chance's move to
Canary Wharf and the Ardtornish Rural Estate in Scotland.
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