The focus of the book is understanding international influences
that affect international business, and relevant aspects of the
world environment. These aspects are economic, physical,
sociocultural, political, legal and technological and include the
cultures of foreign business organizations. Each chapter is written
by an expert in the field who has been involved in international
business in that area. The purpose of each chapter is to enable
effective performance in the international business arena. An
integrated system view of the country or region and how managers
can obtain success in that area is provided. Global in its coverage
this book provides information on global trends, different regions
and their consumer cultures and business customs, as well as
methods of entry and global strategies.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
