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The Global Impact of South Korean Popular Culture - Hallyu Unbound (Hardcover)
Loot Price: R2,391
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The Global Impact of South Korean Popular Culture - Hallyu Unbound (Hardcover)
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This volume fills a gap in the existing literature and proposes an
interdisciplinary and multicultural comparative approach to the
impact of Hallyu worldwide. The contributors analyze the spread of
South Korean popular products from different perspectives (popular
culture, sociology, anthropology, linguistics) and from different
geographical locations (Asia, Europe, North America, and South
America). The contributors come from a variety of countries (UK,
Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA,
Romania). The volume is divided into three sections and twelve
chapters that each bring a new perspective on the main topic. This
emphasizes the impact of Hallyu and draws real and imaginary "maps"
of the export of South Korean cultural products. Starting from the
theoretical backgrounds offered by the existing literature, each
chapter presents the impact of Hallyu in a particular country. This
applied character does not exclude transnational comparisons or
critical interrogations about the future development of the
phenomenon. All authors are speaking about their own, native
cultures. This inside perspective adds an important value to the
understanding of the impact of a different culture on the
"national" culture of each respective country. The contributions to
this volume illustrate the "globalization" of the cultural products
of Hallyu and show the various faces of Hallyu around the world.
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