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The Promotion of Education - A Critical Cultural Social Marketing Approach (Paperback, 1st ed. 2019)
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The Promotion of Education - A Critical Cultural Social Marketing Approach (Paperback, 1st ed. 2019)
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This book introduces critical cultural social marketing and adapts
these techniques for use in the promotion of educational futures in
communities and places where there is educational disadvantage. An
approach that builds on the discipline of social marketing, the
authors describe the promotion of education as underpinned by a
commitment to understanding the effects of difficult experiences
with institutions such as schools, as well as the diversity of
learning. Involving the critical in promoting education means it is
possible to be alert to the impacts of institutional education,
while involving the cultural means we are forced to appreciate and
connect with learning in all its diversity. The authors draw upon
examples from Lead My Learning, an education promotion campaign
produced using a critical cultural social marketing approach. In
doing so, they provide a detailed account of new ways to promote
education.
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