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Innovation Mechanisms in Start-ups - Practice, Strategies and Impacts (Hardcover, 1st ed. 2023)
Loot Price: R4,317
Discovery Miles 43 170
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Innovation Mechanisms in Start-ups - Practice, Strategies and Impacts (Hardcover, 1st ed. 2023)
Series: Innovation, Technology, and Knowledge Management
Expected to ship within 12 - 17 working days
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Innovation Mechanisms in Start-ups: Practice, Strategies and
Impacts serves as a practical resource for startups looking for
innovating their business models in domestic and global markets.
This book's main objective is to describe the innovative business
practices adopted by startups during the pandemic, with a special
emphasis on value proposition innovation and business model
innovation more generally. In order to promote open innovation,
this book emphasizes the value of strategic alliances with academic
libraries, peer startups, and freelancers. Additionally, using
actual startup case studies, it was shown how important
technological innovation is for gathering feedback, prototyping,
and conducting both secondary as well as primary market research.
Startups can utilize the technology evaluation and adoption
frameworks as a useful reference when choosing a technology to
embrace strategically. The need of regularly experimenting with new
approaches, learning from mistakes, and enhancing current processes
is also emphasized in this book. The ability to dispel falsehoods,
capitalize on technological advancements, and form strategic
alliances will be essential for innovation even in times of
pandemic. This book links theoretical insights with practical
experiences of startups amid the pandemic. With a perfect balance
of empirical research and assessment study types, this book is a
source of quick knowledge for entrepreneurs, academics and
researchers on how to enhance a company's innovative capacities and
success rates. The BMI-Pandemic 2.15 model, which is an expanded
version of the Odyssey 3.14 model, is presented in this book which
highlight 15 guidelines to follow in order to innovate business
models in pandemics. This book is suitable for Entrepreneurs,
Academicians, Researcher and Technologists.
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