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Books > Business & Economics > Industry & industrial studies > Service industries
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Strategic Event Leveraging - Models, Practices and Prospects (Hardcover)
Loot Price: R2,636
Discovery Miles 26 360
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Strategic Event Leveraging - Models, Practices and Prospects (Hardcover)
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This book comprehensively describes, explains, critiques and
refines our current perspectives of event leveraging and, in so
doing, provides an analytic account of the subject area as a whole,
as it concerns the strategic pursuit of attaining and magnifying
benefits that derive from events. Encompassing all events including
sport, cultural and business, it also covers all kinds of benefits
that can be leveraged and lead to sustainability through
triple-bottom-line assessment. The book takes an interdisciplinary
approach to cross boundaries and creates linkages among the parent
disciplines (sport management; events, hospitality and tourism;
leisure studies, parks and recreation) and general disciplines
(management, marketing, sociology, anthropology, urban and regional
planning). Written by an experienced author well-known in the field
of event management and leveraging, this book: - Examines the art
of event leveraging and contributes to the literature by refining
pertinent theory. - Presents and explains theoretical models of
event leveraging and emergent derivative frameworks. - Reveals
major practices, issues and lessons from literature and case
studies. - Integrates disciplinary applications of event leveraging
to further refine the theoretical perspective through an
interdisciplinary lens. - Develops a comprehensive outlook of event
leveraging as a means to sustainability. Building a truly global
and transdisciplinary framework, the author provides direction and
possibilities that can lead to new forms of leveraging, making this
an excellent resource for researchers, practitioners and students
interested in event management and policy, sport management,
recreation and leisure, and hospitality, tourism and festival
management.
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