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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Entrepreneurial Decision-Making - Individuals, Tasks and Cognitions (Hardcover, illustrated edition)
Loot Price: R3,074
Discovery Miles 30 740
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Entrepreneurial Decision-Making - Individuals, Tasks and Cognitions (Hardcover, illustrated edition)
Expected to ship within 12 - 19 working days
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This fascinating book aims to provide a deeper understanding of the
decision-making processes of entrepreneurs. This is achieved via a
comparison of entrepreneurial individuals with different levels of
expertise in contexts with varying degrees of potential for
entrepreneurial success. This multidisciplinary study is based on
entrepreneurship theory and empirical research as well as cognitive
psychology. The cognitive perspective provides a link between the
entrepreneur and new business creation by focusing on an
individual's cognitive behaviour rather than on their personality
traits. The essential issues of gathering and application of
knowledge and expertise are also addressed: one of the most
important implications of the study is that successful
entrepreneurial decision-making behaviour can actually be taught
and learned. The book concludes, however, that the provision of
optimal teaching methods of this decision-making behaviour is a
stiff challenge faced by entrepreneurship education. Presenting a
novel combination of cognitive psychology and entrepreneurship
theory with important practical implications, this book will
strongly appeal to those involved in the study of entrepreneurship
and cognitive psychology, and business and management.
Entrepreneurs themselves will also find much to interest them in
this book.
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