Fighting Sports, Gender and the Commodification of Violence: Heavy
Bag Heroines offers a glimpse into the cultural terrain of women's
boxing as it manifests in everyday gyms for novice boxers. Taking
an ethnographic approach, Victoria Collins examines broad
understandings of gender, violence, self-defense, commodification,
and health and fitness from the point of view of women who engage
in the sport. Collins unpacks dominant assumptions about gender and
the sport through the eyes of the women's understandings of gender
norms, social assumptions about physicality, sexuality, as well as
challenges to masculine and feminine performativity. Central to
this study is the appropriation and marketing of the boxers' work
out in cardio-boxing gym spaces (i.e. fitness boxing), where the
sport has increasingly been packaged, commodified, and sold to
predominantly middle class, white female consumers as a means to
not only improve their health and fitness, but also as a means to
defend themselves against a would-be attacker. The body project for
women in the sport of boxing, therefore, should not only be framed
as a form of resistance, but one of physical feminism.
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