Displaying the same wit and charm that made her Creative Techniques
for Photographing Children a commercial success, Vik Orenstein
shoots straight with photographers on what it takes to build a
successful photo business. She combines big-picture thinking with a
soft touch to deliver sound, practical advice on such core topics
as developing a marketing plan, building a clientele, networking
and maintaining creative fulfillment. This guide is a major asset
for amateurs seeking a friendly overview of the business;
established photographers delving into a new niche; freelancers
interested in selling stock; photographers starting their own
studio. At 320 pages, the book's similtaneous deep and broad
treatment makes it an excellent companion to the business-focused
introduction found in Photographer's Market. Vik also covers such
important specialities as wedding, commercial and nature
photography in individual chapters and frequently complements her
own advice with that of industry experts.
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