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Naming and Framing - Understanding the Power of Words across Disciplines, Domains, and Modalities (Paperback)
Loot Price: R670
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Naming and Framing - Understanding the Power of Words across Disciplines, Domains, and Modalities (Paperback)
Series: Routledge Studies in Multimodality
Expected to ship within 12 - 17 working days
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This book offers an innovative, unified theoretical model for
better understanding the processes underpinning naming and framing
and the power that words exert over human minds. The volume
integrates theoretical paradigms and empirical insights from across
a broad array of research disciplines, several of which have not
been combined before, and uses this foundation as a point of
departure for introducing its four-layered model of distinct but
connected levels of analysis. Bringing together insights from
cognitive linguistics and psycholinguistics together with
multimodal perspectives, Smith establishes new cross-disciplinary
links, further integrating work from neighbouring fields such as
marketing, health communication, and political communication, that
indicate paths for future research and implications for
communicative ethics. This book will be of particular interest to
students and scholars in multimodality, communication, semiotics,
cognitive psychology, and linguistics, as well as those in related
disciplines such as marketing, political communication, and health
communication.
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