This comprehensive Handbook offers an extensive overview of current
knowledge of corporate communication from a digital perspective. It
provides a state-of-the-art view of the ubiquitous impact, both
positive and negative, of digital technologies and digitalisation
processes on corporate communication. Bringing together insights
from leading thinkers in the field of digital corporate
communication (DCC), the book explores how digitalisation is
transforming organisations and corporate communication. Chapters
examine new, emerging and progressive topics and future trends in
DCC, including digital hijacking, disinformation and the role of
artificial intelligence. Collectively, they present over 30 case
studies from around the world to help relate theory to practice.
Analysing the changing practices and functions of digitalisation,
the Handbook illuminates how organisations are striving to be
continuously available 24/7 while embracing the new demands of
digital stakeholders. Addressing future challenges facing
increasingly digital organisations, this Handbook will be a
valuable resource for scholars and students interested in strategic
management, branding, marketing and organisational behaviour. Its
overview of CommTech development will also be beneficial for
communication practitioners and organisational leaders seeking to
navigate the expectations of digitally-active stakeholders.
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