This research focus on the significance of customer retention and
satisfaction in Indian banking sector. Using different banks such
as nationalized or non-nationalized along with a customer based
survey and managers interviews were undertaken to support the
study.The reason for choosing Indian Banks is due to the most
competitive and fast growing sector in India. This sector is facing
rapid changes as a result of the economic reform brought about by
the Government of India a decade ago. Now days banks focuses to
compete and survive in this competition which needs a good
foundation of customers who are loyal to their banks. The research
aims to explore different types of steps undertaken by various
banks to hold their customer and grow their market share,
especially during and after recession. In mature markets expansion
becomes limited; in this case customer retention models can rescue
the business. It is a proven fact that investment in retention is
highly profitable. Higher and consistent customer retention
strategy leads to higher the profitability of the firm. The
recommendation and limitation provided may be valid for India only.
General
Imprint: |
Lap Lambert Academic Publishing
|
Country of origin: |
Germany |
Release date: |
June 2012 |
First published: |
June 2012 |
Authors: |
Vishal Shah
|
Dimensions: |
229 x 152 x 10mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
164 |
ISBN-13: |
978-3-659-16487-3 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
3-659-16487-9 |
Barcode: |
9783659164873 |
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