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Books > Social sciences > Sociology, social studies > Social issues
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Vision Changing Charities - RNIB in Socio-Political Context, 1970-2010 (Paperback)
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Vision Changing Charities - RNIB in Socio-Political Context, 1970-2010 (Paperback)
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The late twentieth century saw charities grow from timid service
deliverers into major providers with campaigning teeth. What caused
this? How did they gain confidence and strength? In this
fascinating history, examined through the eyes of RNIB from 1970 to
2010, Ian Bruce examines the internal drivers and the external
socio-political environment that allowed and encouraged this
explosion. Bruce's experience of leading a charity at the forefront
of this change, and his participation in the wider charity sector
for fifty years as both activist and academic, gives him an
unsurpassed understanding of what happened and why. His first-hand
knowledge will speak to charity workers as well as academics,
covering themes such as the rise of beneficiary power against
patronising providers; the change from welfare to rights; the shift
from the medical to the social model of disability; and the
adoption of social welfare and business professionalisms such as
Strategic Planning and Charity Marketing. Today's charities have
much to learn from the successes and mistakes of this dynamic
period.
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