Companies do not live on what they manufacture, but on what they
sell. Thus, sales is the central department in any company. Are
there any basic methods that salespeople should consider and can
these be learnt? How do manipulation and rhetoric play a role? Can
our knowledge from modern psychology be integrated in the sales
process and do they have a positive effect on the salesperson's
behaviour? Here, Wolf Ehrhardt and Hubert Buschmann combine the
success factors in selling with knowledge gained from
psychoanalysis and apply these step-by-step to the phases of the
sales talk. The book is aimed at the successful top salesperson,
who enhances the company's value over the long term.
General
Imprint: |
Wiley-VCH Verlag GmbH
|
Country of origin: |
Germany |
Release date: |
2007 |
Authors: |
W Ehrhardt
|
Dimensions: |
218 x 147 x 24mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
245 |
ISBN-13: |
978-3-527-50257-8 |
Languages: |
German
|
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
3-527-50257-2 |
Barcode: |
9783527502578 |
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