Wildfire Risk follows from an increasing awareness among fire
experts that relying on fire behavior models from the physical
sciences to design a risk management program is no longer
sufficient -- and that simply increasing public knowledge related
to wildfire hazard does not necessarily lead to appropriate risk
reduction behaviors. Public land managers, property developers,
landowners, and politicians must ask more about the social and
psychological factors that motivate people to respond appropriately
to risk.
Thus far, the majority of research and applied work about human
responses to wildfire mitigation has been directed toward
individuals rather than communities. Drawing heavily upon health
and risk communication, the contributors highlight the ways that
communities and individuals respond to wildfire risk. They discuss
how outreach and education can influence community and individual
behavior, and they explore differences among ethnic/racial groups
and between genders with regard to values, views, and attitudes
about wildfire risk and management. They explore the role of public
participation in each stage of wildfire risk assessment and
mitigation, as well as in planning for evacuation and recovery
after fire.
Wildfire Risk concludes with a dedicated section on
risk-modeling, with perspectives from the decision sciences,
geography, operations research, psychology, experimental economics,
and other social sciences.
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