Ethics in Advertising - Making the case for doing the right thing (Hardcover)

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2016
First published:	2017
Authors:	Wally Snyder
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Hardcover
Pages:	102
ISBN-13:	978-1-138-18898-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-138-18898-0
Barcode:	9781138188983

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