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Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management
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Understanding Broadcast and Cable Finance - A Primer for the Non-Financial Manager (Hardcover, 2nd edition)
Loot Price: R4,216
Discovery Miles 42 160
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Understanding Broadcast and Cable Finance - A Primer for the Non-Financial Manager (Hardcover, 2nd edition)
Expected to ship within 10 - 15 working days
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From on-air talent contracts and FCC regulations to syndicated
program amortization to music licensing fees, electronic media deal
with financial principles and jargon that are unique to American
business. Understanding Broadcast and Cable Finance helps explain
all the financial complexities of a modern electronic media
enterprise. Whether you are a news director, sales manager,
engineer or any other non-accounting professional that has a stake
in the success of your company, this book will bring you
up-to-speed on the essentials of financial management for
broadcasting and cable.
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