Display Art features examples of ground-breaking visual
merchandising and window displays in some of the world's most
glamorous shops of brands like Cartier, Clarks, Dior, Hermes, Karl
Lagerfield, Lacoste, Mulberry, Nike, Sotherby's and UNIQLO,
straight from the creative minds of art directors, graphic
designers and window display designers. Visual merchandising can
inspire consumers to interact with products, set a brand apart from
its competitors, foster brand preference, and encourage purchases.
This book highlights the relationship between brands, consumers,
products and the display environment, by way of examples of
story-telling visual displays from some of the world's most
glamorous fashion emporia, such as Hermes, Karl Lagerfeld, Cartier
and Fendi, but also small outlets, department stores, museums and
bookshops. The projects included in this volume showcase a wide
array of ideas by renowned graphic design agencies and boutique
designers that have been successfully put into practice, focusing
on aspects such as structure, texture, lighting design, custom
lettering, amusing illustrations, delicate paper crafting, and
installations made of multiple materials such as wood, steel,
fabric or rubber. All these displays are characterized by alluring
artwork that appeals to the senses and instincts of consumers and
passers-by. An impressive selection that showcases extremely
sophisticated projects but also simple, minimal and highly creative
window displays, this book is the perfect inspirational guide for
art directors, visual merchandisers and fashion professionals.
Brands included: Adidas, Aishti, Alko, Booma Group, Cartier, Chloe,
Coach, COS, Debenhams, Diesel, Dolce & Gabbana, Fendi, Fortnum
& Mason, Hackett, Harmay, Hermes, UNIQLO, Issey Miyake, John
Lewis, Joseph Fashion, Karen Miller, Karl Lagerfeld, Kiko Milano,
Lacoste, LaGalleria, Le Bon Marche, Liberty, Mulberry, Nordiska,
Oasis, Printemps, Q25, RIBA, Seibu Shibuya, Selfridges, Tate
Modern, Topshop.
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