Consumer Behaviour (Paperback, 2nd edition)

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

General

Imprint:	Cengage Australia
Country of origin:	United Kingdom
Release date:	October 2020
First published:	2021
Authors:	Eugene Chan • Deborah J. MacInnis • Rik Pieters • Wayne Hoyer • Gavin Northey
Dimensions:	275 x 210 x 15mm (L x W x T)
Format:	Paperback
Pages:	472
Edition:	2nd edition
ISBN-13:	978-0-17-043997-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-17-043997-6
Barcode:	9780170439978

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