This volume seeks to expose and illustrate new approaches and
thinking in qualitative methods that are being developed and
implemented in tourism research. The contributions bring together
various qualitative methods and approaches while also providing
suggestions for the juxtaposition of qualitative and quantitative
methods in mixed methods research. The book has been written with a
cross-disciplinary approach which provides an insight into the art
of research development from business, sociology and tourism
perspectives. The chapters provide readers with a context and
practical application examples for each method. They present a
distinctive opportunity for social researchers from a range of
disciplines, in particular tourism, to examine how to adapt the
wide variety of qualitative approaches to their particular research
needs.
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