Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Semiotics and Communication - Signs, Codes, Cultures (Paperback)
Loot Price: R1,294
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Semiotics and Communication - Signs, Codes, Cultures (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Communication is, among other things, about the study of meaning --
how people convey ideas for themselves and to one another in their
daily lives. Designed to close the gap between what we are able to
do as social actors and what we are able to describe as social
analysts, this book introduces the language of semiotics -- a
language that provides some of the words necessary for discussion
of these communication issues.
Presenting the basics of semiotic theory to communication
scholars, this volume summarizes those aspects most relevant to the
study of social interaction, in particular, signs (the smallest
elements of meaning in interaction) and codes (sets of related
signs and rules for their use) -- explaining how they come together
within cultures. Three common social codes -- food, clothing, and
objects -- serve as primary examples throughout the book.
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