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Panty Pad - Marketing Menstrual Pads to the Japanese Market (Paperback)
Loot Price: R1,117
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Panty Pad - Marketing Menstrual Pads to the Japanese Market (Paperback)
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Scholarly Research Paper from the year 2009 in the subject
Communications - Public Relations, Advertising, Marketing, Social
Media, grade: 1, Monash University Malaysia, Sunway Campus,
language: English, comment: High Distinction, abstract: This book
presents a new innovative version of menstrual pads - Panty Pad,
and illustrates how it can be marketed in Japan. The rationale
behind this innovative invention is to provide superior customer
value in terms of convenience, comfort, fashion, and economical
pricing. Panty Pad is a product in which a menstrual pad is sewn
intact onto a soft cotton long-lasting disposable panty. The design
of this offering is in a low cut cutting which aims to keep the
panty unseen even though the user is wearing a low-cut pants or
skirt. In addition, there would be some fragrance in the pad to
prevent any bad odour from long-hour wearing. The first half of
this book presents an in-depth and extensive environmental analysis
of Japan including any possible impact of the current financial
crisis as groundwork for marketing menstrual pads. Accordingly,
analyses presented in the first half of this book would focus on
how attractive are the economic environment, cultural environment,
and political and legal environment of Japan in providing a
marketing opportunity success for Panty Pad. This analysis would
also account for any potential impact of the current financial
crisis towards Panty Pad's sustainable competitiveness in the
Japanese market.
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