This step-by-step guide to lobbying covers it all?from the basics
for beginners to specific techniques for experienced lobbyists"?You
and I may never achieve major public office, but we do not need to
in order to affect public policy. Author Willard C. Richan"To
effect social change, any lobbyistOCOs case must be presented with
skill, knowledge, and confidence. This reader-friendly book shows
the way. It assumes no prior knowledge of the subject and provides
the nuts and bolts of public policy advocacy (lobbying) in
non-technical language. Lobbying for Social Change, Third Edition
is organized in a way that easily lends itself to use in the
classroom as well as by individual or group advocates, and it is
packed with clearly presented case material that illustrates the
lobbying process in action. This new edition provides updated case
material, expanded coverage of electronic media, and two new
chapters; one focusing on direct action for fundamental change, and
the other presenting a case history of a grassroots lobbying
campaign.Part I of Lobbying for Social Change, Third Edition,
entitled ?The Basics, ? will show you how to: assess your political
resources set an agenda for action understand whom to lobby?and how
to gauge their power, motivation, and ability to effect or impede
social change gather and use evidence to support your positionPart
II, ?Practical Applications, ? gives you nuts-and-bolts information
about how lobbying is done. YouOCOll learn: how to work directly
with policymakers-face-to-face, by mail, by telephone, etc.
effective rules for to testifying in a public hearing how to make
use of the mass media-writing news releases, participating in panel
discussions, what to do when being interviewed (and how to increase
your chances of being a repeat guest on talk and news shows), and
how to effectively work with print and electronic media, including
the Internet ways to take on the system through direct actionPart
III, ?Case History of a Grassroots Lobbying Campaign, ? takes you
inside an actual campaign (in this case, to amend the impending?at
the time?welfare reform bill). YouOCOll see how a group of five
Philadelphia area social workers and one feminist activist started
the Delaware County Coalition to Save Our Safety Net?a coalition
that would make a substantial impact on the specifics of welfare in
the state of Pennsylvania.This new edition of the classic manual
for lobbyists is packed with vital information for lobbying in the
new millennium. We urge you to consider making it a part of your
personal or teaching collection today "
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