Food in the Internet Age (Paperback, 2013 ed.)

This book examines food in the United States in the age of the Internet. One major theme running through the book isbusiness opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach. "

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	SpringerBriefs in Food, Health, and Nutrition
Release date:	September 2013
First published:	2013
Authors:	William Aspray • George Royer • Melissa G. Ocepek
Dimensions:	235 x 155 x 5mm (L x W x T)
Format:	Paperback
Pages:	83
Edition:	2013 ed.
ISBN-13:	978-3-319-01597-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Computing & IT > Applications of computing > Databases > General Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
LSN:	3-319-01597-4
Barcode:	9783319015972

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