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The Business of American Theatre (Hardcover)
Loot Price: R4,144
Discovery Miles 41 440
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The Business of American Theatre (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R4,164
Discovery Miles: 41 640
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The Business of American Theatre is a research guide to the history
of producing theatre in the United States. Covering a wide range of
subjects, the book explores how traditions of investment,
marketing, labor union contracts, advertising, leasing
arrangements, ticket scalping, zoning ordinances, royalties, and
numerous other financial transactions have influenced the art of
theatre for the past three centuries. Yet the book is not a dry
reiteration of hits and flops, bankruptcies and bamboozles. Nor
does it cover "everything about it that's appealing, everything the
traffic will allow" (as Irving Berlin did in the song "There's No
Business Like Show Business"). It is instead a highly readable
resource for anyone interested in how money, and how much money, is
critical to the art and artists of theatre. Many of those artists
make appearances in the book: Richard Rodgers and his keen eye for
investment, Jacob Shubert and his construction of "the bridge of
thighs" for his showgirls at the Winter Garden, the significance of
the Disney Souvenir Shop near the Lyceum Theatre on Broadway, and
the difference between a Broadway show losing millions of dollars
or making billions in one night. Consider this book a go-to
resource for readers, students, and scholars of the theatre
business.
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