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The Delusions of Crowds - Why People Go Mad in Groups (Paperback)
Loot Price: R497
Discovery Miles 4 970
You Save: R72
(13%)
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The Delusions of Crowds - Why People Go Mad in Groups (Paperback)
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List price R569
Loot Price R497
Discovery Miles 4 970
You Save R72 (13%)
Expected to ship within 10 - 15 working days
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From the award-winning author of A Splendid Exchange, a fascinating
new history of financial and religious mass manias over the past
five centuries "We are the apes who tell stories," writes William
Bernstein. "And no matter how misleading the narrative, if it is
compelling enough it will nearly always trump the facts." As
Bernstein shows in his eloquent and persuasive new book, The
Delusions of Crowds, throughout human history compelling stories
have catalyzed the spread of contagious narratives through
susceptible groups--with enormous, often disastrous, consequences.
Inspired by Charles Mackay's 19th-century classic Memoirs of
Extraordinary Popular Delusions and the Madness of Crowds,
Bernstein engages with mass delusion with the same curiosity and
passion, but armed with the latest scientific research that
explains the biological, evolutionary, and psychosocial roots of
human irrationality. Bernstein tells the stories of dramatic
religious and financial mania in western society over the last 500
years--from the Anabaptist Madness that afflicted the Low Countries
in the 1530s to the dangerous End-Times beliefs that animate ISIS
and pervade today's polarized America; and from the South Sea
Bubble to the Enron scandal and dot com bubbles of recent years.
Through Bernstein's supple prose, the participants are as colorful
as their motivation, invariably "the desire to improve one's
well-being in this life or the next." As revealing about human
nature as they are historically significant, Bernstein's chronicles
reveal the huge cost and alarming implications of mass mania: for
example, belief in dispensationalist End-Times has over decades
profoundly affected U.S. Middle East policy. Bernstein observes
that if we can absorb the history and biology of mass delusion, we
can recognize it more readily in our own time, and avoid its
frequently dire impact.
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