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The Media, the President, and Public Opinion - A Longitudinal Analysis of the Drug Issue, 1984-1991 (Hardcover)
Loot Price: R1,119
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The Media, the President, and Public Opinion - A Longitudinal Analysis of the Drug Issue, 1984-1991 (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Using a broadened conceptualization of agenda setting, this
volume's objective is to examine the drug issue from mid-1984 to
mid-1991 to determine how drug-related issues and events -- both
real and fabricated -- and the primary agendas drove the issue over
time. Based on this objective, four questions are posed:
* How did the media structure interpretations of drug issues and
events?
* How did the president structure public relations interpretations
and presentations of issue and event information over time?
* What were the interactions of the drug-issue agendas, the
president's public relations agendas, the media, and the public,
while controlling the policy agenda and a real-world measure of the
severity of the drug problem?
* How did the relationships of these agendas differ during the
Reagan and Bush presidencies?
These questions were addressed with detailed content analyses of
the media agenda over time, the presidential public relations
agenda over time, and a multivariate ARIMA analysis of the time
series agendas. No previous studies to date have addressed and
modeled these agendas simultaneously with ARIMA modeling
methods.
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