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The Delusions of Crowds - Why People Go Mad in Groups (Paperback, Main)
Loot Price: R372
Discovery Miles 3 720
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The Delusions of Crowds - Why People Go Mad in Groups (Paperback, Main)
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Loot Price R372
Discovery Miles 3 720
Expected to ship within 12 - 19 working days
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Inspired by Charles Mackay's 19th-century classic Memoirs of
Extraordinary Popular Delusions and the Madness of Crowds, William
Bernstein engages with mass delusion with the same curiosity and
passion, but armed with the latest scientific research that
explains the biological, evolutionary and psychosocial roots of
human irrationality. Bernstein tells the stories of dramatic
religious and financial mania in Western society over the last 500
years - from the Anabaptist Madness that afflicted the Low
Countries in the 1530s to the dangerous end-times beliefs that
animate ISIS and pervade today's polarised nations; and from the
South Sea Bubble to the Enron scandal and dot com bubbles of recent
years. Through Bernstein's supple prose, the participants are as
colourful as their motivation, invariably 'the desire to improve
one's well-being in this life or the next.' As revealing about
human nature as they are historically significant, Bernstein's
chronicles reveal the huge cost and alarming implications of mass
mania as he observes that if we can absorb the history and biology
of mass delusion, we can recognise it more readily in our own time
and avoid its frequently dire impact.
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