A major measure of success in the world of business management
is the ability to achieve maximum yield from the available assets
of the enterprise. Often the most important asset to a company is
its technology and intellectual property. And yet, the capacity to
create and develop technology is outpacing most firms' abilities to
manage the resulting product and processes. Watkins' purpose is to
help managers improve their ways and means of translating
technological assets into effective business strategies. The
information in the book is designed to be useful for any size firm
from entrepreneurial start-ups to multinational corporations.
Part one is primarily an overview on the care and feeding of
this unique class of assets. It addresses the characteristics of
the technologies, methods for valuation and development, approaches
to acquisitions, outsourcing technological management, and finally,
dealing with organizational cultural issues. Part two addresses the
issues involved with converting assets into effective business
strategies. It offers in depth treatment of manufacturing,
licensing, joint ventures and strategic alliances, negotiation, and
the pitfalls of each option.
General
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