Media Studies 2.0 offers an exploration of the digital
revolution and its consequences for media and communication
studies, arguing that the new era requires an upgraded discipline:
a media studies 2.0.
The book traces the history of mass-media and computing,
exploring their merger at the end of the twenty-century and the
material, ecological, cultural and personal elements of this
digital transformation. It considers the history of media and
communication studies, arguing that the academic discipline was a
product of the analogue, broadcast-era, emerging in the early
twentieth century as a response to the success of newspapers, radio
and cinema and reflecting that era back in its organisation, themes
and concepts.
Digitalisation, however, takes us beyond this analogue era
(media studies 1.0) into a new, post-broadcast era. Merrin argues
that the digital-era demands an upgraded academic discipline: one
reflecting the real media life of its students and teaching the key
skills needed by the twenty-first century user. Media 2.0 demand a
media studies 2.0
This original and critical overview of contemporary developments
within media studies is ideal for general students of media and
communication, as well as those specifically studying new and
digital media.
General
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