When we accept that advertisers and sponsors dictate athletic
schedules, that success in sport is measured by revenue, that
athletes' loyalties lie with their commercial agents instead of
teams and that game rules exist to be tested and broken in the
pursuit of a win, what does our regard for sport say about the
moral and political well-being of our society? Why Sports Morally
Matter is a deeply critical examination of pressing ethical issues
in sports - and in society as a whole. Exploring the broad
historical context of modern America, William J. Morgan argues that
the current state of sports is a powerful indictment of our
wealth-driven society and hyper-individualistic way of life. Taking
on critics from all sides of the political debate, Morgan makes the
case that, despite the negating effect of free market values, sport
still possesses important features that encourage social, moral and
political values crucial to the flourishing of a democratic polity.
It is this potential to transform society and the individual that
makes sport a key battleground in the struggle for the moral soul
of twenty-first century America.
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