A Fast and Frugal Finance: Bridging Contemporary Behavioural
Finance and Ecological Rationality adds psychological reality to
classical financial reasoning. It shows how financial professionals
can reach better and quicker decisions using the 'fast and frugal'
framework for decision-making, adding dramatically to time and
outcome efficiency, while also retaining accuracy. The book
provides the reader with an adaptive toolbox of heuristic tools and
classification systems to aid real-world decisions. Throughout,
financial applications are presented alongside real-world examples
to help readers solve established problems in finance, including
stock buying and selling decisions, when faced with not only risk
but fundamental uncertainty. The book concludes by describing
potential solutions to financial problems in the forefront of
contemporary debates, and calls for taking psychological insights
seriously.
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