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Understanding the Dynamics of the Value Chain (Paperback)
Loot Price: R447
Discovery Miles 4 470
You Save: R36
(7%)
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Understanding the Dynamics of the Value Chain (Paperback)
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List price R483
Loot Price R447
Discovery Miles 4 470
You Save R36 (7%)
Expected to ship within 18 - 22 working days
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In his 1985 book, Competitive Advantage, Michael Porter introduced
the concept of the value chain and described it as "a systematic
way of examining all activities a firm performs and how they
interact, (necessary) for analyzing the sources of competitive
advantage," and introduced the idea of "linkages," which was the
real breakthrough in management thinking. Thinking of a firm as a
series of horizontal and vertical linkages put the spotlight on the
silo mentality within which firms operated and how business schools
structured curriculum. The silo mentality caused business students
unable to see the firm as a holistic entity, an understanding of
how all of its parts fit together to develop competitive advantage.
Students graduating with a silo mentality perpetuated the silo
mentality in business firms. This book draws together existing
knowledge to help facilitate the shift of mind necessary to
effectively manage the value chain, and introduces a new conception
of the value chain, one that has been copyrighted (2006) and
provides a new perspective of the value chain commensurate with the
demands of the 21st-century global economy.
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