The traditional documentary programming of network television's
bygone era has given way to the recent explosion of ratings-driven,
personality-based news magazine programming. While ostensibly
conforming to a high standard of public service, these magazines,
as even some of their producers admit, must succumb to the forces
of public appetite and profit maximization in order to be
competitive.
This study examines this phenomenon of the electronic magazine
and shows how the soft news programs affect the public's view of
American politics and culture. Maintaining the distinction between
the syndicated, tabloid-style programming (whose survival depends
almost entirely on rating success) and the more responsibly
conceived network magazine programming, Spragens provides a
thorough content analysis of "60 Minutes," "Dateline NBC," "20/20,"
and similar network series. His study traces the development of the
television magazine genre from the original "60 Minutes" through
the current crop of news programs; it tracks the soft/hard or
sensational/serious content dichotomy and its relation to ratings;
and it draws conclusions about the trends in soft news programming
and their impact on the American public.
General
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