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Managing Open Innovation in SMEs (Paperback)
Loot Price: R1,014
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Managing Open Innovation in SMEs (Paperback)
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The concept of open innovation (OI) has become a very popular topic
during the last decade, with an increasing number of small- and
medium-sized enterprises (SMEs) embracing OI practices to gain
competitive advantage. With the majority of publications focusing
on large firms, open innovation in SMEs has received scant
attention from both scholars and practitioners. This book seeks to
correct this imbalance by providing an in-depth study for both
business managers and graduate-level students. Using rich, in-depth
case studies from successful companies, it examines different
approaches to managing OI in order to develop practical guidelines
for implementation. It also highlights important differences
between OI strategies in SMEs and large companies. Its findings
will be of use to those studying or working in innovation
management, open innovation, small business management and
entrepreneurship.
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