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The Routledge Companion to Coopetition Strategies (Hardcover) Loot Price: R6,481

Discovery Miles 64 810

Repayment Terms: R607 pm x 12*

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The Routledge Companion to Coopetition Strategies (Hardcover): Wojciech Czakon, Anne-Sophie Fernandez, Paul Chiambaretto,...

The Routledge Companion to Coopetition Strategies (Hardcover)

Wojciech Czakon, Anne-Sophie Fernandez, Paul Chiambaretto, Frederic Le Roy

Series: Routledge Companions in Business, Management and Marketing

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Loot Price R6,481 Discovery Miles 64 810 | Repayment Terms: R607 pm x 12*

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As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking. This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world's most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing. This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Companions in Business, Management and Marketing
Release date:	September 2018
First published:	2019
Editors:	Wojciech Czakon • Anne-Sophie Fernandez • Paul Chiambaretto • Frederic Le Roy
Dimensions:	246 x 174 x 33mm (L x W x T)
Format:	Hardcover
Pages:	422
ISBN-13:	978-1-138-73689-4
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-138-73689-9
Barcode:	9781138736894