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Verkaufsfoerderung - Konzepte Und Instrumente Im Marketing-Mix (German, Paperback, 1999 ed.) Loot Price: R1,216
Discovery Miles 12 160
Repayment Terms: R114 pm x 12*
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Verkaufsfoerderung - Konzepte Und Instrumente Im Marketing-Mix (German, Paperback, 1999 ed.): Wolfgang Fuchs, Fritz Unger

Verkaufsfoerderung - Konzepte Und Instrumente Im Marketing-Mix (German, Paperback, 1999 ed.)

Wolfgang Fuchs, Fritz Unger

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Loot Price R1,216 Discovery Miles 12 160 | Repayment Terms: R114 pm x 12*

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"Verkaufsforderung" bietet nicht nur eine grundlegende Einfuhrung, sondern gibt praktische Anleitungen fur den gezielten Einsatz der wichtigsten Instrumente in der Planung und bei der Realisation. Dabei gehen die Autoren explizit auf die Divergenzen innerhalb der verschiedenen Wirtschaftsbereiche ein. Zukunftige Trends und Entwicklungsmoglichkeiten, besonders im Hinblick auf die neuen medialen Moglichkeiten, runden das Thema ab.
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General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: October 1999
First published: October 1999
Authors: Wolfgang Fuchs • Fritz Unger
Dimensions: 244 x 170 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 228
Edition: 1999 ed.
ISBN-13: 978-3-409-12101-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-409-12101-3
Barcode: 9783409121019

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